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Alexie London is a British makeup brand that creates makeup for women of colour. The brand was founded due to the overwhelming lack of a multitude of choices in departmental stores and on the high street for women of colour. Alexie London’s philosophy is simple: OWN YOUR BEAUTY! This comes from the fact that each woman is her own beauty icon.
Alexie London makeup is truly driven by quality - is greatly sophisticated - versatile and with great performance. Just ask any of our Alexie London ladies about our quality and no doubt the feedback will be overwhelmingly unanimous ….